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![IKEA 3.png](https://static.wixstatic.com/media/f5fe25_a0ed9623856c434c8ad9be8e915ac873~mv2.png/v1/fill/w_280,h_170,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/IKEA%203.png)
![Artboard 29.png](https://static.wixstatic.com/media/f5fe25_ded1e8509b6c40678b6d30c2e5353e45~mv2.png/v1/crop/x_452,y_1,w_2160,h_1190/fill/w_280,h_153,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Artboard%2029.png)
![Artboard 25.png](https://static.wixstatic.com/media/f5fe25_106340050b9a4b42b763e7e68a4a93cd~mv2.png/v1/fill/w_280,h_116,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Artboard%2025.png)
![STYLE GUIDE MOCKUP.png](https://static.wixstatic.com/media/f5fe25_905528f1ad614b7495126518c78ef46f~mv2.png/v1/crop/x_0,y_58,w_2833,h_1963/fill/w_655,h_460,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/STYLE%20GUIDE%20MOCKUP.png)
REBRAND
GLOBAL FRANCHISE
For this task, international homeware brand IKEA requested a completely new set of branding materials, including a logo, Style Guide, and a range of corporate stationery. The classic and identifiable IKEA colours were to remain the same, with everything else being reworked into aesthetics that better represent the ethos of the brand. Three logo concepts were designed and two eliminated, before the remaining pieces were created.
![Grace Rowley IKEA Designs - Mockup for Feedback (2).png](https://static.wixstatic.com/media/f5fe25_b08a7c2906d14c93b203580b65aafb07~mv2.png/v1/crop/x_0,y_261,w_1372,h_1353/fill/w_600,h_592,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Grace%20Rowley%20IKEA%20Designs%20-%20Mockup%20for%20Feedback%20(2).png)
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